Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
Google Ads Editor allows users to make bulk changes to ads and edit adds offline. Google Ads Editor is a downloadable program that comes with Google Ads at no extra cost. The program also allows users to see ad performance, like the dashboard.
AdWords Express is a feature aimed at small businesses that attempts to reduce the difficulty of managing ad campaigns by automatically managing keywords and ad placement.
Keyword Planner is a free tool from Google Ads that provides data around the search queries that happen in Google, and provides other data resources for planning a Google Ads specific advertising campaign.
Reach Planner is a tool that allows users to forecast the reach and extent of their video ads across YouTube and Google video partners. The tool allows users to choose their audience.
In addition to controlling ad placements through targeting audiences based on location and language usage, ad placements can be refined with Internet Protocol (IP) address exclusion.
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